MÖTLEY CRÜE's NIKKI SIXX: 'To Me, Fashion And Music Go Hand In Hand'

August 10, 2006

Leslie Earnest of the Los Angeles Times reports that former St. John Knits International Inc. executive Kelly Gray and MÖTLEY CRÜE bassist Nikki Sixx have joined forces to launch a line of men's clothing.

Apparel from Newport Beach-based Royal Underground, whose clothing includes $100 T-shirts, $900 cashmere sweaters and $1,200 leather jackets, will begin arriving in high-end stores such as Nordstrom and Neiman Marcus in early November.

"Too many of today's fashions have skulls or look tattered and worn out," Sixx said during an interview Monday. "I think there's something cool about that, but you can step it up a notch and have something a little bit on the classier edge."

"To me, fashion and music go hand in hand," said Sixx, who wrote most of MÖTLEY CRÜE's songs as they went from a local sensation on the Sunset Strip to one of the top names in the so-called hair metal movement of the 1980s.

He even started a clothing line about eight years ago, called Outlaw, Sixx said.

"I invested my own money," he said, and "lost a quarter of a million dollars."

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